Isabelle: Sales & Marketing Director - France
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iCEO™: 91088
Position: Sales & Marketing Director
Nationality: France
Home Country: France
Experience
Bringing solid marketing expertise honed at Coca-Cola, L`Oréal,
Mars, and Intermarché. I excel at achieving ambitious market
shares and driving profitable brand growth through strategic
planning and flawless execution. Skilled in leading cross-functional
teams and nurturing talent for success
Major Achievements
As marketing director of Private labels at Intermarché ,
- Responsible for the strategy and development of private labels portfolio
- Implemented a transformation plan for revenue optimization.
- Activated a new organization and managed a team of 70
Key Achievements:
- Increased revenue sales of private labels over +1 Billion incremental in 4 years.
- Contributed to the market share gain of the brand: +0.3 pt/year.
- Moved from to #6 to #1 in nutritional quality (Yuka) for the food SKUs
Industry Sector Competencies
• Consumer Goods• Intercultural courses/Education
Professional Objectives
• Function: CMO• Interim Manager: Yes
• Permanent Position: Yes
• Operational: Yes
• Availability: Full time, Part time, Coaching on demand
• Prefered Locations: Paris
Additional Professional Interests
• Operational Coaching on demand• Non Executive Director Assignments
Countries Covered
• Germany• France
• UK
Operational Competencies
• ESG & sustainability strategy (Professional)• Technologies to market (Professional)
• Business development (Professional)
• Acquisition and shadow management (Professional)
• New product or service launch (Expert)
• Geographical expansion (Professional)
• Company rescue or turnaround (Expert)