Vibha: Sales & Marketing Director - India

 

iCEO™: 88010

Position: Sales & Marketing Director

Nationality: India

Home Country: UK

 

N/A- set up my on consultancy for a short while called VCH Consulting Ltd. However closed it when I was offered a perm role.

· Transformed Bathstore’s 18% decline into 15% growth within 1 year; repositioned the business, leading the development of new products, pricing strategy, on and offline customer experience, training, and marketing channels. · Initiated and led the annual Wilko customer plan, delivering 1% of company like for like sales, beating budget by 11%. · Established TTS, - a key asset in RMR’s portfolio, as a global thought leader in the educational sector, growing the business by 43% since joining without prior sector experience. · Delivered major cost savings through strategic reviews including - £1.5m across the FQR portfolio, £0.5m for Bathstore, £1.3m at Superdrug, £2m at Wilco, £3.4m at Howden’s and combined £1.8m at RMR. · Achieved a 60% YoY growth at Homebase; developed the online strategy, shaping the digital roadmap and e-commerce capabilities. · Directed successful digital transformation programmes at Howdens, Homebase and RMR, enhancing automation, competitiveness, efficiency and brand positioning. · Improved P&L for Bounty Portrait, beating revenue targets by over 9% within 6 months. · Developed, coached and led teams in excess of 80 with uptown 8 Heads of as direct reports