Pascale: Sales & Marketing Director - France

 

iCEO™: 79798

Position: Sales & Marketing Director

Nationality: France

Home Country: Switzerland

 

A global senior executive who delivers commercial value through Strategy, Marketing, Branding, CRM/Data/Insight, Customer Experience and Customer Centric transformation. Experienced both in Industry and Top Tier consultancies in the consumer sectors (Retail, Luxury, Apparel& Fashion, Hospitality, CPG) in EMEA, APAC, North and South America.

– Reported to CCO, Member of Commercial Leadership Team & Company’s Data Steer Co, Accountability for 170 people, 6 direct reports and 6 dotted line, – Drove global growth through omni channel Clienteling, Customer Service, CRM strategy and operations to deliver relevant, personal and differentiating experiences constantly at every touch point of the customer journey, – Built collaboration with Marketing, Strategy, Digital, Product, Retail, Regional Presidents to align on strategic goals and local implementation, – Led international teams covering Clienteling (global retail activation strategy, client value proposition, Loyalty, CX, Personalisation), Performance (CRM strategy, Reporting, customer database management, tools development), CRM Training and Communication, Customer Service. – Developed first Burberry Client & CRM strategy and Client and CRM function 3-year capability roadmap: signed off by Executive Committee and Chairman. – Achieved all agreed KPIs (acquisition, retention, loyalty, revenue growth), increased events ROIs.