Beatriz: Sales & Marketing Director - Canada

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iCEO™: 51164

Position: Sales & Marketing Director

Nationality: Canada

Home Country: France

Experience

HEAD OF MARKETING Over 15 years experience in developing key strategic marketing plans that have helped companies gain new clients, increase client retention and improve overall brand awareness in the marketplace.

Major Achievements

CAMPAIGN DEVELOPMENT Worked at Invesco Asset Management European sales teams, developed proactive marketing campaigns including full scope online / offline marketing mix. Defined campaign success measures. Delivered results dashboard for each campaign. Work with cross functional teams for implementation. Result: Within 17 months delivered 4 thematic campaigns that contributed an increase in total assets under management of over 2.5 B euros.

Industry Sector Competencies

• E-Commerce/Internet
• Software
• Packaging
• financial products
• Energy-Oil-Gas
• Financial Services

Professional Objectives

• Function: Marketing Director, Head of Marketing
• Interim Manager: Yes
• Permanent Position: Yes
• Operational: Yes
• Availability: Full time
• Prefered Locations: Paris, France

Additional Professional Interests

• Non Executive Director Assignments

Countries Covered

• France
• USA

Operational Competencies

• Business development (Professional)
• Acquisition and shadow management (Professional)
• New product or service launch (Professional)
• Geographical expansion (Professional)